Rubén Roncallo is a Colombian photographer based in New York City.
His journey through diverse territories, artistically and commercially
led him to realize he enjoys registering and documenting history as much
as he likes to allow his mind to seal on infinite imaginary oceans.
"I find exciting to create visual tales to showcase a product to the public,
but it is also essential and imperative for me to capture real life,
culture and passions of mankind at its core, in order to merge Sky and
Earth on that thin line we call the horizon." Mr. Roncallo says while he is
currently dividing his time between working on his documentary projects
and planing his next fiction stories.
"I have always believed we must leave some subjects pure and wild,
and capture them within their environment as natural light permit us,
without technical enhancement to obtain a sharp image, the absolute
beauty it is find in the mood."
His documentary work has been exhibited at the Museum of the City of
New York and continues to gain further exposure.
“Imagine, seeing a photograph that seems like a performance. The
photography of art of Rubén Roncallo is analogous to nothing so much
as the Opera, the most artificial theatrical in contrive of the art. Even
his journalistic work documenting people or recording a candid portrait
is undertaking with endless pains to eliminate the unexpected, producing
instead a deliberate and determine aesthetic vision; naturally of course
with so particular and determine craftsman as Mr. Roncallo it is when
creating high produced an even technologically enhanced work that his
ethereal creativity it best communicate with his viewer."
Michael Henry Adams
Historian / Curator
"Rubén Roncallo's work adds a valuable dimension to the Museum of the
city of New York exhibition Black Style Now. For the exhibition, he went
out into the streets of New York to focus his lens on stylish African-American
New Yorkers going about everyday lives. Using different color and subject
combinations to indicate mood, he has documented and important part
of the story of New York."
Sarah M. Henry, Ph.D.
Deputy Director and Chief Curator
Museum of the City if New York